Christopher L. Jorgensen 2 minute read
June 17, 2016


If you’re an Apple Inc. (NASDAQ:AAPL) stock investor, you might feel a bit underwhelmed by what the company announced at its latest Worldwide Developers Conference (WWDC) on Monday. While Tim Cook didn’t announce any technological breakthroughs or revolutionary device at the event, his side projects could keep Apple stock going.

You can read the whole thing here: Apple Stock: Could Tim Cook’s “Side Projects” Be the Next iPhone?

This is not an uncommon narrative. The WWDC is a masturbatory marketing event these days. People from all over the world tune in to see what’s Apple gonna do next! When Apple fails to dazzle, if Bullwinkle doesn’t pull a rabbit out of his hat, then Rockey gets sad, and no one likes a sad Rockey. (In case this analogy is too high brow for you, in this example Rockey are all the pundits and Tim Cook is Bullwinkle.)

Thing is though, I disagree. If you are an investor you aren’t watching the marketing event. You are watching Apple. A new files system across their product line? A new energy subsidiary? These are the things that are going to matter. Balls to the wall security and better power usage on their devices, and better power usage for the company. These are going to mater more than a refresh of their OS, but guess what? The people there are there for the news about the OSes. No one in the know was looking at Apple to release a revolutionary device at WWDC besides non-investors just a hoping and a wishing.

The pundits always miss the cool stuff.

Apple: Yawns And Snoozes At The WWDC