This article’s titled changed from the click-bait Avoiding BlackBerry’s fate to a more reasonable If Google’s right about AI, that’s a problem for Apple. Note: Apparently BlackBerry is still around.
This is actually a well thought out piece. Marco Arment addressed the obvious rebuttals to his argument. I was thinking, “But what if Apple is investing in AI?” But he maintains it’d be easier to make the Statue of Liberty disappear than to do AI in secret. He also addressed that AI could be seen as being VR or AR. Note: If you don’t know what AI, VR, or AR are, then this post isn’t for you. tl;dr: AAPL is DOOMED!
Apple has a diverse product line (depending on who you talk to). BlackBerry didn’t. Problem with AI is it would affect all products in Apple’s lineup (at least anything with an OS).
I’m not 100% certain he’s correct in his assertation that Apple couldn’t easily catch up in the AI game. Apple is often the last to the party (music player, phone, cars?, etc.), but when they do bring something to market it’s usually better than their competitors with a few exceptions (iDisk, Apple Maps, Apple Music, etc.). I guess at the end of the day I am a bit less afraid of AI killing Apple, than Elon Musk, Stephen Hawking, and Steve Wozniak are of AI killing the entire planet.